Certified Google Ads Professional with 20 Years Digital Marketing Experience
I help service businesses get more customers.
Before Google, back in 1997, I launched my first online performance marketing campaigns for a number of national brands like Amazon.
Prior to launching my consultancy, I worked in institutional equity trading. My background in trading and data services helped me develop the analytical skills required to optimize pay-per-click campaigns.
I live in New York and serve clients around the globe.
Good decisions start with good data. I’ll audit your Google Analytics to make sure you’re gathering all the right data. Next, I will review that data manually every month to uncover hidden opportunities for improvement.
I design and run experiments to test and improve ad copy and landing page performance. To hell with guessing. I utilize performance data to figure out what gets the best results.
I use Google Optimize to test new website designs, layouts, and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design, I run experiments that test alternate designs.
Never Stop Improving
There’s no such thing as a perfect campaign. The market is constantly changing and what works today may not work tomorrow.
You and Me
I’m a freelancer, not an agency. That means I don’t outsource your account work overseas or assign it to junior staff. It’s you and me.
Month to Month Service – No Long-Term Contracts
I don’t require a long-term contract. You pay for my services on a month to month basis.